Monitoring & Reporting
How can you measure success without monitoring & Reporting?
It is imperative to control and monitoring the proposed plans as they proceed and adjust where necessary.
If an objective states where you want to be and the plan sets out a road map to your destination, then monitoring tells you if you are on the right route or if you have arrived at your destination.
This services involves measurement, evaluation, and monitoring. Resources are scarce and costly so it is important to control marketing plans. Control involves setting standards.
We can compare actual progress against the standards set in the plan and take Corrective action (if any) when necessary.
